Are you still in the Stone Age when it comes to blogs? I can transport you into the present day and beyond by creating a blog for your company.
A what?
A “blog,” short for “weblog,” is an easy-to-use, frequently updated web site arranged in chronological order. In fact, the home page for this site is called a blog. For every imaginable topic, hobby, or profession, there are blogs. The first appeared around 1999, and the growth of the blog universe, called the “blogosphere,” has exploded since then.
Why does my business need a blog?
A strong online presence is important for your business or non-profit organization in today’s high-speed world, and a blog will give you that presence.
Unlike static web sites, blogs provide fresh content daily or weekly. Blogs also drive visitors to your existing web site and help you find new customers and engage the ones they already have. Blogs are powerful and cost-effective marketing tools. As far as your business is concerned,there are clients and potential clients. A blog will create a dialogue between you, your present client base, and potential buyers. Technology has never been easier and more user-friendly.
Blogs offer immediate and high impact interaction between an organization and its target audience. As more people become online savvy, they’ll want more than the standard online newsletter or canned PR response. Long gone are the days when companies simply fed information to their customers. People want a dialogue, an exchange of information. They also want to know you’re listening to them, and blogs will allow you to respond quickly and openly.
What does The Language Artist offer?
The Language Artist will help you set up a business blog and develop an online communication strategy. TLA offers three blog creation/consulting packages:
Level One
- Even if you don’t have a web site, someone online is talking about you. In a 3-page review of your online presence, I’ll tell you who’s talking about your company, who’s not, who should be talking about your company, and why you should care. I will lay out a convincing case why you need a blog and provide guidelines for setting up a blog. If you have a web site, I will critique it and offer suggestions that will improve your site’s design, structure, content, search engine ranking, and your company’s online marketing strategy.
Pricing starts at $175. Contact form.
Level Two
- Level One Services +
- Domain name registration or blog set-up on existing company web site
- Set-up on Blogger.com (free hosting) or hosted account
- Custom design or ready-to-use template
- Blog, RSS feed, and search engine directory submissions
- Assessment includes a Search Engine Optimization report tailored to your company’s niche
- Business blogging guidelines/coaching
Pricing starts at $400. Contact form.
Level Three
- Level Two Services +
- Blog promotion and online marketing strategies for your niche market
- Writing and submitting one press release promoting your new business blog
Pricing starts at $600. Contact form.
Web Site Critiques for Personal Blogs:
Does your personal web site or blog need a makeover? I will critique your site and prepare a two-page review with suggestions for improving design, layout, content, and search engine placement. I will also show you how best to promote your blog.
— Pricing starts at $50
The Language Artist offers other services for businesses:
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**For a free consultation, please contact me.
*Prices are subject to change without notice.
Confidentiality is guaranteed.