Spotlight


Blog consultant extraordinaire Jeremy Wright of Ensight has a new book on the market, Blog Marketing, and he also has a related blog.

Wright is a master promoter. Last year he auctioned himself off on eBay and generated mad publicity for himself and his consulting business. Since then he’s spoken at business blogging conferences, gone on a speaking tour, written a book, and started a media company, b5media. This guy is on fire. He writes:

This blog is written by Jeremy Wright, a blogger, author, consultant and all-around business and technology die hard. Made popular for being controversial on the Google IPO, by selling myself on eBay, being accosted by US border guards, starting a blog consulting company and writing the book on blogging for businesses. Kept popular by readers like you.

And he appreciates his readers.

Previous post: In the Spotlight: Blogspotting

When I first heard that BusinessWeek was going to create a blog, I was skeptical. Plenty of media types have jumped on the blogging bandwagon, but not many get it right. Not only does BusinessWeek get it right, the magazine chose a memorable and clever title for their blog (background).

Blogspotting is authored by writers Heather Green and Stephen Baker, and they have become true bloggers. They allow comments and trackbacks (although moderated) and do the one thing that endears them to other bloggers: link to other bloggers.

Blogspotting is a good place to stop for news and commentary on the convergence of journalism and blogging. Heather and Stephen also link generously to business bloggers. The blog is worth a weekly, if not daily visit.