Stephen Baker at Blogspotting asks:
Now that we’re opening up the process and making things more transparent, is it OK to blog our interactions with PR? This would give more perspective on how companies are pitching their line and positioning themselves. My feeling is that blogging pitches is OK, but journalists should make it clear that the conversation is on the record. Otherwise it can look and feel like an ambush.
I rarely blog about companies pitching story ideas because I have enough ideas of my own. But if decided to write a blog entry based on a PR pitch, I’d probably disclose that fact.
Public relations companies are in business to make money for themselves and their clients, so they should feel no shame if a blogger they pitched blogs about the story and the pitch. It’s simply more publicity, and I’ve learned through my blogging years that there’s no such thing as “bad publicity.”
Unrelated Update: Friend and fellow blog consultant Paul Chaney is blogging from a conference called BlogAsia. The world of business blogging is becoming more interesting every day. ![]()





