I tell my business clients that it’s OK to be personal on business blogs. In fact, I think readers prefer a bit of personality. Blogs, unlike static web sites, require a commitment to regular updates, no matter how frequent. Sometimes you run out of ideas. Adding a dash of personality to your business blog will help generate ideas, and doing so is not “against the rules.”
I found a list of seven ideas for corporate blogs over at BusinessBlogWire:
1. Get personal. Talk about yourself a little. There, that’s good. Oh - not too much!
2. Scratch another blog’s back. Forget your own company for a few minutes and compliment someone else. Be sincere. Make ‘em blush.
3. Go Bizarro. Go against your habits and do something unexpected, something opposite to your normal post topics. Yeah, it’s a bit of a risk - but variety is the spice of life.
Read the rest.
People read blogs to experience what they don’t usually find on static corporate web sites: company employees communicating with them directly. Whether you update your business blog several times a day, seven days a week or only three times a week, the sense of immediacy is very important to readers who visit, link, and subscribe to your blog.
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February 25th, 2006 at 9:34 am
Thanks for the mention. Businesses ought to know that blogs are typically expected to be different from staid press releases - readers expect them to exhibit flair, variety, even pizzazz from time to time.