Several months ago a guy named Jose Avila made furniture for his new apartment with FedEx boxes. He started a site called FedexFurniture.com and blogged about his experience. Instead of giving Avila publicity and using this to their advantage, FedEx sent him a cease and desist order and threatened to sue for copyright infringement.

Well, Avila’s made national news and FedEx looks like an uninformed, behind-the-times loser totally ignorant of the power of online marketing, especially through blogs. They could’ve handled the situation so many different ways. For example, if they’d made Avila (who had nothing but good things to say about the company) an unofficial spokesperson, they would’ve gotten a lot of PR mileage out of it. But the first thing they thought of was suing one of their biggest fans.

Truly clueless.