Sprint has a blog titled Things That Make You Go Wireless. The telephone and broadband service provider’s blog “uncovers the stories, conversations, and inside tales of Sprint mobile solutions.”

For people still not sold on blogs, one of the great things about them is how low-maintenance and cost-effective they are. The same kind of information you’d e-mail to hundreds of subscribers or customers can be turned into blog posts, but with an added touch. Blogs put company employees “on the ground,” which makes them more accessible to customers, present and potential. For example, blogging for Sprint is Vicki Warker, Vice President of Product Management & Marketing. According to the bio:

After witnessing a very active blogging community of Sprint consumers, Vicki was very eager to participate with a blog of her own….Vicki is looking forward to a positive dialogue with Sprint users and any others just interested in communications. In the past, Sprint has been very open with their customer base about strategy, and in response customers have returned the favor with valuable feedback.

This information provides a personal, blog-friendly touch that’s desperately needed between customers and companies. If you’ve been caught in an endless automated telephone message loop, you’ll appreciate the accessible and transparent nature of blogs.