Says the Sun-Sentinel:

[B]usiness is going to the blogs. Major corporations like General Motors and small businesses like Zenful Creations, a Web design firm in Coral Springs, have jumped on the blog bandwagon.

Blogs aren’t going away. The question is, is it something you want for you or your business?

[…]

By putting some effort and time into a blog, you can raise your business’ profile on the Internet and bolster sales. For instance, Leach estimates that about 40 percent of her business has come from people who first visited her blog.

So little to lose and so much to gain.