Blog consultant Wayne Hurlbert analogizes blog consulting with religious evangelism:

Whether the company is a traditional bricks and mortar business, an online business venture, or both, a business blog can pay huge dividends for any business bottom line.

The benefits are numerous, ranging from improved search engine rankings, to better customer relations, to more effective public relations, to ever more powerful marketing. Blogging succeeds in all of these areas. We all know those blog advantages to be true.

What we need to do now, is spread the word.

As bloggers, we need to become missionaries for the concept of business blogging. Some bloggers refer to those who spread the blogging gospel as blog evangelists. While I hesitate to consider the business blogs to be in the realm of religion or cults, I do understand the zeal for sharing the good news….If you have business associates and clients, you should be recommending that they add a business blog component to their online marketing efforts.

I tell business owners about the “power of the blog” every chance I get. Acquiring such a low-cost, effective marketing tool should be standard operating procedure for any business.