Radical idea. Steve Rubel over at Micro Persuasion writes:
As blogging and other forms of consumer generated media surge, people will begin to expect the same tone of voice from all the sources they “consume.” What’s more, they will also expect to have a say in what media covers and the ability to give transparent feedback. The Cluetrain is going to hit big media just as hard as it hits corporate communications.
As a result, it is my belief that media companies that are heavily invested online need to consider going to an all-blog format. Social media is not an add-on. It’s not a feature. It’s a way of life that evolves journalism from monologue to dialogue.
Music to a blog consultant’s ears. 
I have vague recollections of the massive resistance of businesses to even put up web sites. These days, just as the business world is finally recognizing the importance of online communication, they have to deal with a brand new niche medium called a blog. And I’m more than happy to assist.
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August 5th, 2005 at 7:06 pm
I also remember the resistance of many companies to adding a website component to their marketing efforts. Usually, the decision would take months, and after long delays, the resulting site was merely brochureware. Absolutely no SEO or sales consideration was given to many of the corporate sites. Many sites contained nice photos of the company headquarters and the CEO though. Unfortunately, many companies have still not moved beyond that level of online presence.