Marketer Lisa Ghisolf joined the blogging revolution when she added a blog to her firm’s web site, Gizmo Design, Inc. Although blogs should be customer-focused, such isn’t the only benefit of blogs:

While Ghisolf hasn’t received many replies to her blog entries, which tend to focus on design and marketing tips, the blog is helping potential customers find her. “It was almost immediately indexed in Google. Because I was writing about so many subjects, it got a lot of attention,” she said.

And that’s not to be underestimated. According to blogging experts, one factor fueling the latest push into business blogs is the realization that search engines are paying attention to them–even if few others take the time to read them. (Source)

Ideally, good business blogs will generate reader feedback, but as long as you’re updating often, search engines will reward you with curious visitors, who may turn into satisfied and repeat customers.