Last week I wrote that blogs should be the home page of a business web site because it’s the best place for customers to find the latest information about the business.

A company called Stone Creek Coffee Roasters placed its blog on the front page. Marketing director Tom Pionek says his company uses the blog to announce events and solicit customer feedback. He added:

For us, the thing is that we’re not a very large company as compared to, say, Starbucks….and the blog lets us speak to people, our customers. It lends a real sort of hands-on feel to our company voice.

I’m going to e-mail Pionek to find out why Stone Creek Coffee decided to use a blog as the home page. Stay tuned.

The rest of the article is about blogs and customer interaction and includes quotes from a blog consultant and company employees. The big question is whether businesses can tap into the power of the blogs. The answer is yes, of course, as long as they understand the new technology and why blogs became so popular in a short span of time. The personal nature and openness of blogs are major reasons why blogs caught on so fast, and businesses must be willing to embrace these qualities.

(Hat tip: Radiant Marketing)