Fellow blog consultant, Kevin O’Keefe, is the founder of a company specializing in blogs for lawyers, also known as “blawgs.” Very clean, standards-based design.
Notice that his blog is on an internal page instead of the front page. I’m sure this model works for him, but I think the best place for a blog is the front page of a company’s web site. If you decide to add a blog, it should be the first page visitors see. Why? The value of a blog is the frequently updated content you post. Static web pages have a place, but that place is not front and center. You can include as much helpful information on your blog page as you want: e-mail addresses, street and mailing addresses, telephone numbers, etc. Nothing is sacrificed.
Static pages are useful for providing details about your employees, services, fees, and background information on your company, for example, but blogs are dynamic. Harness the power of a blog by making it your home page, the first thing clients and potential clients see.
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July 10th, 2005 at 7:46 pm
Thanks for mentioning our efforts. Looks like you offer a nice service.
My blog is actually not inside the company site. It sits on a subdomain that is accessed directly as opposed to coming through the site. Certainly there is a major link presence to my blog from the LexBlog but the blog does sit separately - something we advise all of our clients to do.
The reason for the blog off the site is that our clients are using blogs as an educational resource and do not want to cloud the appearance they are using the blogs solely for promotion, something that may happen if the blog is on their site. We’ll update their site with feeds from the blog.
Stay well.
- Kevin
July 10th, 2005 at 8:10 pm
Thanks for stopping by, Kevin. As a blogger, I know bloggers, and I had a feeling you’d respond.
So glad you did.
Interesting approach you have with the blog off site. In my research of business blogs, I’m learning that companies don’t follow a standard configuration. Different models for different approaches.