Does Business Blogging Live Up to Hype?
Read the results of Backbone Media’s corporate blogging survey.
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September 2nd, 2005 at 6:03 pm
The GM Blog: Lessons For Customer Blogging Relations
Though the case studies with Macromedia and Microsoft in the Corporate Blogging Survey, I’ve seen the effects and benefits of engaging customers with blogs. I thought I’d look at GM’s FastLane Blog, run by Bob Lutz and his colleagues to…